Boost Your SaaS Business Revenue With These 12 Strategies

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Even though there are only three areas to focus on to help grow your subscription business, there are many things you can try to improve in each of these areas. I’ve put together my 12 favorite ideas that you can use to help grow your SaaS business.

Change Is the Only Thing That’s Constant: Why Small Businesses Should Embrace Disruption

It seems you can’t talk about business anymore without talking about disruption.

Singapore’s Prime Minister Lee Hsien Loong recently singled out disruption as his country’s defining economic issue, telling Channel NewsAsia: “Old models are not working, new models are coming thick and fast, and we’re having to adjust and to keep up, because of technology and globalization. And the disruption will happen over and over again, relentlessly.”

Disruption is often referred to and defined in the way that the Prime Minister has above, though not everybody will agree that this is the technical definition. What everybody can agree on, however, is that the rate of change seen throughout almost every industry, due to new technologies and advanced rates at which ideas spread, is steadily increasing, and shows no signs of slowing down.