When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.
Even though there are only three areas to focus on to help grow your subscription business, there are many things you can try to improve in each of these areas. I’ve put together my 12 favorite ideas that you can use to help grow your SaaS business.
